Resume

Product Design Leader and Mentor

Summary

I am a UX design leader with over 20 years of global industry experience. I believe remarkable things can happen when empathy for users plays a key role in solving a design problem. I have designed consumer and enterprise products for a wide range of industries and leading global brands.

As a design leader, I have hired global design talent, managed and mentored a 600+ member multi-disciplinary design team. I have directed large-scale design programs and managed key client relationships. I’m experienced in facilitating design thinking workshops with product teams and also while co-innovating with customers. I have been a visiting faculty and jury member at top design schools in India. I routinely volunteer to mentor high-school students on a career in design and conduct design-thinking workshops for young students.

As a designer, my experience spans across the full lifecycle of User-Centered Design. I have extensive hands-on experience conducting design research, personas and journey mapping, information architecture, storyboarding, wireframing, visual design, prototyping, and design specifications. I have designed solutions for all form factors.

My in-depth understanding of design methodology has enabled me to play a critical role in product ideation, conceptualization, validation, and implementation. I have worked closely with agile product engineering teams to manage design tradeoffs and ensure pixel-perfect implementation. I have developed UI pattern libraries and established design systems to ensure consistent product experience.

Core Competencies

Design Talent Management l Mentoring l Design Operations l Design Program Management l Ideation and Conceptualization l Design Thinking l Design Research, User Testing and Insights l Interaction design and wireframing l Creative direction and visual design l Rapid Prototyping l Design System, Pattern Library and Specifications

Experience

Director of Product Design
San Francisco Bay Area
Oct 2016 – Present

As a design leader, I frequently wear multiple hats, such as a manager guiding my team towards success, as lead designer envisioning end to end enterprise user experience for Service & Sales cloud users, as a collaborator bridging the gaps between a very talented team of engineers, product managers, and designers and as an innovator focus is on leading Machine Learning design innovation and solutions for Sales and Service customers to help them work efficiently and smartly on end to end workflows.

User Experience Design Lead
San Francisco Bay Area
Feb 2016 – Oct 2016

As a design lead I was responsible for building product experience that makes salespeople and LinkedIn business partners more productive and successful.

Experience Design Director
San Francisco Bay Area/India
Sept 2008 – Feb 2016

As a global design practice head, I built, nurtured and mentored an industry-leading design team from 150 designers to 600+ Interaction Designers and Visual Designers spread across multiple geographies. I led many large-scale digital design programs and managed key client relationships by regularly traveling to customer locations in various countries and providing thought-leadership on user experience and creative design to customers and Cognizant engineering teams while collaborating with business consultants, front-end architects and product teams to deliver over 100 projects in consumer and enterprise space. I successfully led many client pitches to win new business for Cognizant.

Group Creative Director
India / US
Apr 2000 – Jul 2008

I was instrumental in establishing and growing HFI’s design office in Mumbai, India. While doing that I built and mentored a 40-member creative design team supporting global design consulting projects. I directed and managed more than 100 design projects for Fortune 100 customers from industries such as financial services, telecom, healthcare, mobile, technology, ERP, automotive, e-commerce. I have designed User Interfaces for a variety of platforms such as Desktop apps, Web, hand-held devices, mobile phones, and kiosks.

Animator and Graphic Designer for multiple leading animation studios and design houses
India
May 1995 – Mar 2000

Guest Faculty and Jury Member for User Experience Design Post Grad and Undergrad students.
India
2009 -2013

Education

Bachelor’s in Applied Arts
University of Mumbai, India

Certifications

Certified Usability Analyst – Certified Usability Analyst by Human Factors International (HFI)

Conscious Business Academy Certification – Conscious Business Certification focuses on Fred Kofman’s fundamental principles of Conscious Business

Enterprise Design Thinking Practitioner – Certification focuses on applying design thinking to complex teams, problems, and organizations.

Enterprise Design Thinking – Team Essentials for AI – Certification focuses on applying Enterprise Design Thinking concepts and activities to design responsible artificial intelligence systems with intention and a focus on people.

Accomplishments

Honors & Awards

Emerging leader of the year 2012
Cognizant Interactive Design Practice
Dec 2012 

Associate of the year in supporting role 2010
For performing beyond expectations to support various business initiatives.
Cognizant Interactive Design Practice
Dec 2010 

The project of the year 2010
Cognizant Interactive Design Practice
Dec 2010 

Special Recognition
For holding HFI’s graphical world together with creativity and leadership in the year 2004
Human Factors International
Dec 2004  

Patent

Applying Scoring Systems using an Auto-Machine Learning Classification Approach
Filed Nov 16, 2018  
us 16/194,157