Work

As a Hands-on Design Leader

I’ve led and nurtured high-performing teams of UX designers, user researchers, and creative directors throughout my professional life. With hands-on experience in the full user-centered design process, I’ve worked with Fortune 100 companies across industries and geographies to craft exceptional B2C and B2B experiences for platforms such as web, mobile, voice, and artificial intelligence. As a design lead, manager, and mentor, I’ve collaborated with global teams to build meaningful service and product experiences. A strong sense of visual design and extensive user-centered design experience is my strength and I use that to balance the art and science of design while building products that users love. While doing that I work closely with business, design, product management, and engineering partners to understand the competitive landscape, conduct user research, create a design vision, prioritize the design backlog, identify a success matrix, and with the development to ensure efficient and effective design implementation using Agile and Lean UX methodologies. I use Design Thinking methods to collaborate with cross-functional product teams while working on innovation topics like Artificial Intelligence. When building uniform product experiences across the enterprise, my experience creating UI pattern libraries and establishing design processes comes in handy. My primary goal is to assist the team in thinking about business, customers, and technology to build innovative products and service experiences that add value to the customers and shareholders.

As a Designer

I began my career as a multidisciplinary designer, engaging in various ad campaigns and animated TV shows. Advertising and Animation laid the groundwork for my design career, providing an expansive space for creativity and imagination. Through these experiences, I acquired essential skills such as understanding consumer psychology, storytelling, attention to detail, meeting deadlines under pressure, cross-functional team collaboration, and computer literacy – a notable achievement given the limited use of computers in India in 1995. In 2000, I transitioned to the User Experience domain, where my passion led me to commit to it as my enduring career path. A pivotal skill I cultivated in UX is ‘understanding human behavior,’ contributing significantly to my success as a designer.