As a Designer

User Experience Design

My work as an Experience Designer spans the full lifecycle of the human-centered design process. Over the last two decades, I have worked across industries and geographies to help Fortune 100 clients design B2C and B2B product and service experiences for all form factors. My in-depth understanding of design methodology has enabled me to play a critical role in product ideation, conceptualization, validation, and implementation. I have worked closely with agile product engineering teams to build innovative products, manage design tradeoffs and ensure pixel-perfect implementation. By developing UI pattern libraries and establishing design systems I have effectively collaborated with different LOB’s and product organizations to ensure consistent product experience across the company as a brand.

Along with UX having graphic design and animation skills have always given me creative confidence in whatever role I’m playing or whatever medium I’m working in.

Here is a portfolio of some of the Experience Design projects that I worked on.

My Involvement

User Research ⎜ Expert Reviews ⎜ Competitive Analysis ⎜ Persona Development ⎜ Customer Journey Mapping ⎜  Information Architecture ⎜ Interaction Design ⎜ Creative Direction ⎜ Visual Design ⎜ Design Systems ⎜ Usability Testing ⎜ Design Support to Agile Product Development  ⎜ Design Thinking Workshops ⎜ Rapid Prototyping and Validation

Work Snippets

Case Studies


I’m fortunate to work with the best Animators in the Indian animation industry while working in traditional animation and motion graphics during the early stage of my career. I got trained in traditional animation from Mr. Ram Mohan’s who was known as the father of Indian Animation. I used my animation skills and knowledge creatively as a User Experience designer to deliver a product story to the customers and users. I worked on multiple international projects that I’m proud of! Here are a few projects from my favorite list that had an international audience.

Animation Work