Design is where science and art break evenRobin Mathew

As a seasoned designer, I’ve led and nurtured high-performing teams of UX designers, user researchers, and creative directors throughout my career. With hands-on experience in the full user-centered design process, I’ve worked with Fortune 100 companies across industries and geographies to craft exceptional B2C and B2B experiences for platforms such as web, mobile, voice, and machine learning. As an individual contributor, manager, and mentor, I’ve collaborated with global teams to create visually appealing designs that users love. A strong sense of visual design and extensive user-centered design experience is my strength when it comes to balancing the art and science of design while building products that user love!

As a Hands-on Leader

As a Design Lead, I work closely with business, design, product management, and engineering partners to understand the competitive landscape, conduct user research, create a design vision, prioritize the design backlog, identify a success matrix, and with the development to ensure efficient and effective design implementation using Agile and Lean UX methodologies. I use Design Thinking methods to collaborate with cross-functional product teams while working on innovation topics like Machine Learning. My experience in creating UI pattern libraries and established design systems come in handy when it comes to designing consistent product experiences across the organization. My focus is to help the team think about business, customers, and technology as a whole to come up with innovative products and service experiences that create value for the customers and shareholders.

As a Designer

I began my career in design as a graphic designer/animator and worked for many ad campaigns and animated TV shows. Advertising and Animation built my foundation as a designer by giving me the open ground to go far with creativity and imagination. I gained some important skills, patienceattention to detail, storytelling, computer literacy, and familiarity with graphics software when the use of computers was not very common in India in 1995, and the ability to meet deadlines in pressure situations and work as part of a team. In the year 2000, I started working in the User Experience domain and loved it so much that decided to pursue that as my long-term career path. I have developed an extremely important skill while working in UX is ‘understanding human behavior.’ These are the skills I feel make me successful as a designer.