Throughout my career, I have designed products and experiences, built, mentored and managed high-performing design teams of UX Designers, User Researchers and Creative Directors. I have extensive hands-on experience with the full lifecycle of the user-centered design process. Over the last two decades, I have worked across industries and geographies to help Fortune 100 companies design B2C and B2B product and service experiences for the platform like web, mobile, voice and machine learning.
Over the years, I have played various roles as an individual contributor, manager, and mentor while working with cross-functional global teams.
Design is where science and art break evenRobin Mathew
A strong sense of visual design and extensive user-centered design experience is my strength when it comes to balancing art and science of design while building products that user love!
As a Design Lead, I work closely with business, design, product management, and engineering partners to understand the competitive landscape, conduct user research, create design vision, prioritize design backlog, identify success matrix and with the development to ensure efficient and effective design implementation using Agile and Lean UX methodologies. I use Design Thinking methods to collaborate with cross-functional product teams while working on innovation topics like Machine Learning. My experience of creating UI pattern libraries and established design systems comes handy when it comes to designing consistent product experience across the organization. My focus is to help the team think about business, customers, and technology as a whole to come up with innovative products and service experiences that create value for the customers and shareholders.
I began my career in design as a graphic designer/animator and worked for many ad campaigns and animated TV shows. Advertising and Animation built my foundation as a designer by giving me the open ground to go far with creativity and imagination. I gained some important skills, patience, attention to details, storytelling, computer literacy and familiarity with graphics software when the use of computers was not very common in India in 1995 and the ability to meet deadlines in pressure situations and work as part of a team. In the year 2000, I started working in the User Experience domain and loved it so much that decided to pursue that as my long term career path. I have developed extremely important skills while working in UX is ‘understanding human behavior.’ These are the skills I feel make me successful as a designer.