Creative Direction and Brand Development

Background

Cognizant Interactive is at the forefront of bringing a human-centered approach to end-to-end experience transformation. Whether improving a farmer’s crop yield, modernizing an airline traveler’s ticket purchase experience, creating a seamless membership experience in healthcare, or enhancing in-store shopping, Cognizant applies insight, design, and technology expertise to imagine and build industry-specific solutions that help businesses and organizations compete in the digital era and drive growth.

Role

In 2012 I led the brand development engagement for Cognizant Interactive from its inception to implementation. I led the team of visual designers, Interaction designers, and copywriters while creating a brand strategy and providing a clear direction to the design team.

Mission

  • To pioneer a leadership role for Cognizant Interactive in the global digital solutions realm by the year 2012.
  • To reinvent Cognizant Interactive into a full-service digital interactive agency. 
  • To strike a balance between market leadership and thought leadership.
  • To fuse creative marketing intelligence, techno-strategic design, and human behavior into evolving sustainable digital solutions that drive measurable business and value growth for the clients.
  • To nurture a distinct position for brand Cognizant Interactive in the comity of the digital space – challenge(2011) to the opportunity to innovation(2012) to inventiveness. 

Vision

To be ‘Tier -1’ by 2015 

Few work samples from the branding exercise.

Cognizant Interactive Promo

Achievement

Cognizant Interactive Among Top of Ad Age’s Agency Report 2018 Rankings.