Creative Direction for Event Promotion Video


The video was created to promote the ‘Usability Day’ event celebration at a large IT organization. It takes a lot of effort to have a design-driven organization as it requires a change in the mindset of people you are working with. As a design practice lead, I have implemented multiple strategies that create design awareness and why it’s important to implement the design process as a part of product development. Celebrating ‘Usability Day’ of one of the events I hosted on behalf of my design organization. This video was used for marketing the event and to create interest within over 150,000 employees in India and our customers.

My role was to provide creative direction to the team of illustrators, animators, and copywriters on the overall concept, storyboarding and the script for this video.