User Experience Design
My role as an Experience Designer encompasses the entire lifecycle of the User-centered design process. Over the past two decades, I’ve collaborated across various industries and locations, assisting Fortune 100 clients in designing B2C and B2B product and service experiences across all form factors. Leveraging a deep understanding of design methodology, I’ve played a pivotal role in product ideation, conceptualization, validation, and implementation. Working closely with agile product engineering teams, I’ve contributed to the development of innovative products, managed design tradeoffs, and ensured precise implementation down to the pixel.
Through the creation of UI pattern libraries and the establishment of design systems, I’ve effectively collaborated with different Lines of Business (LOBs) and product organizations to maintain a consistent product experience throughout the company’s brand.
In addition to my expertise in UX, my graphic design and animation skills provide me with creative confidence in any role or medium I’m engaged in.
You can explore a portfolio showcasing some of the Experience Design projects I’ve worked on.
My Involvement
User Research ⎜ Expert Reviews ⎜ Competitive Analysis ⎜ Persona Development ⎜ Customer Journey Mapping ⎜ Information Architecture ⎜ Interaction Design ⎜ Creative Direction ⎜ Visual Design ⎜ Design Systems ⎜ Usability Testing ⎜ Design Support to Agile Product Development ⎜ Design Thinking Workshops ⎜ Rapid Prototyping and Validation
Work Snippets
Case Studies
Animation
I’m fortunate to work with the best Animators in the Indian animation industry while working in traditional animation and motion graphics during the early stage of my career. I got trained in traditional animation from Mr. Ram Mohan’s who was known as the father of Indian Animation. I used my animation skills and knowledge creatively as a User Experience designer to deliver a product story to the customers and users. I worked on multiple international projects that I’m proud of! Here are a few projects from my favorite list that had an international audience.
Riya Thosar 